Philips. Make me a morning person. European Campaign

Philips 'Make me a morning person' Documentary.
Sleepy Teen vs Wake-up Light Challenge

European Phillips Wake up Light Campaign 2011.
Director: Stian Smestad
Producer: Raymond van der Kaaij, Revolver Media
DOP: Gabor Deak
Editor: Adam Marshall, Whitehouse


Agency: Tribal DDB, Amsterdam
Client: Philips
Creative Director: Paul Fraser
Agency Producer: Robert Roosenstein
Project Manager: Sophie Rhys Evans
Executive Creative Director: Chris Baylis
Post Prod.: Hectic Electric, Amsterdam
Music: Antigangsters Music
Sound: Wave Studios, Amsterdam


Awards:

2012 One Show Interactive Merit Award;
2012 Webby Awards Honoree

Kreativt Forum about the Campaign (Norwegian)
Creativity magazine 1

Creativity magazine
Case study for the campaign